All ideas

Creating a structured folder organization in the Optimizely Data Platform for filters, reports, segments, and behaviors enhances usability and efficiency, allowing teams to quickly locate and manage key assets. By grouping related items, such as f...

I as user would like to be able to control what identifier value is considered as the primary one, so that we can be sure that customer is always contacted with the email that they have selected. I want to be able to set this manually via UI or AP...

As a user I would like to be able to see a report where I can find how many identifiers of a given type are linked to the customer profile, so that I can monitor that there are no unexpected profiles where stitching has happened and I'm able to un...

Currently it is not possible to see when profile stitching has happened. This makes it almost impossible to investigate how incorrect stitching has happened as you can only see the end result. Having an event when profiles are stitched together wo...

Currently it is not possible to see in the UI if the confidence level of the identifier is low or high. Would be helpful to be able to check it from UI. Especially when coming into the product after the initial implementation, being able to double...

We want to be able to filter/report/segment based on the User Agent. This would tell us if the customer is using our native mobile app or instead, our web app on their mobile device. I concede there are various ways to track this info but the User...

Current setup for week filtering is from Sunday to Saturday, while the standard in other countries is eg. Monday to Sunday, Witch result in reports with current setup on two rows if filtering on week Monday to Sunday

Looking to send our segments to our performance marketing vendors

We would like to be able to use activation campaigns in behavioral mode in the same way as we can do in one-time or recurring campaigns. We have a custom channel app that uses the data mapping template where we select fields from customer object a...

As a Salesforce user, I want to be able to map form fields to custom objects other than the five out-of-the-box provided with the Salesforce Marketing Automation connector.