Creation of Folders in ODP to better categorize reports, segments, filters, behaviors, etc

Creating a structured folder organization in the Optimizely Data Platform for filters, reports, segments, and behaviors enhances usability and efficiency, allowing teams to quickly locate and manage key assets. By grouping related items, such as filters and segments, users reduce clutter, streamline workflows, and ensure better collaboration. A well-defined folder structure prevents duplication, minimizes the risk of using outdated resources, and ensures that assets align with business objectives, making reporting and analysis more accurate and actionable. Organized folders also support data governance and compliance by ensuring that data is categorized, accessible, and secure. This clarity and consistency not only facilitate a smoother onboarding process for new team members but also improve productivity across the board, empowering teams to focus on insights and drive meaningful actions. Overall, structured folders are essential for maximizing the platform’s potential and maintaining an effective data-driven strategy.