Optimizely Integration with AppsFlyer

The customer asked to add an integration with AppsFlyer so that they can track app installs via Optimizely.

They currently use AppsFlyer all across their site to track app installs. However, they want to be able to accurately attribute app install behavior via Optimizely, from which this integration is crucial.

Currently, they can only track the intent “click to get started” rather than the outcome of “app install.”