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Optimizely Data Platform
Workspace Data Platform App
Created by Guest
Created on Jul 17, 2021

Data Science/Insights

zaius is good w/ segments (ie. anyone that bought jeans) but not much with cohorts (groups of customers who exhibit similar behaviors during a certain time span (e.g. buyers during a holiday promotion)). for example, i want to compare 1st purchases of all customers and see their LTV in a 60 day period.

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